Self-Conscious Emotions & Ethical Consumption: A Framework for Application
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چکیده
Recent research suggests that emotions can have a central role in decision making in a number of contexts. These contexts range from work tasks and moral behaviour (e.g. Baumeister, Stillwell & Heatherton, 1994), social judgements and social behaviour (e.g. Forgas, 2000) to consumption (e.g. Lerner, Small, & Lowenstein, 2004). The context of ethical consumption – defined as consumption that entails concerns the area of human welfare, animal welfare and/or environmental welfare (Low & Davenport, 2007) – is one in which the consideration of emotions is particularly pertinent and also neglected. Present models of consumers’ ethical decision making have not adequately considered the role of emotions; they have portrayed moral and ethical decisions as essentially cognitive episodes.
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